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Build the app your business actually needs

Booking systems, customer portals, ordering tools, internal dashboards. Describe it in plain words and our team plans it, builds it and keeps it running.

Idea Lab

Most apps start with "I wish I could just..."

Off-the-shelf software makes you work its way. A custom app works your way: your steps, your words, your customers. That used to mean a big project. Now it starts with a few sentences.

  • You describe it, we do the technical thinking
  • A clear plan and quote before anything is built
  • Hosted, updated and supported by the same team
  • Connected to BonusFlow, so customers, bookings and messages sit in one place

Try an example:

What do you want to build?

Describe it in your own words. No tech talk needed. We read every idea.

Free. No account needed to send it.

How it works

Four steps. You decide at every one of them.

  1. Describe it

    Send your idea here, or open a free workspace and let Idea Lab ask you the questions.

  2. Get a plan

    Screens, users, what it connects to, and what it takes to build and run. In plain English.

  3. We build it

    You see it working early and tell us what to change before it goes live.

  4. It runs, we look after it

    Hosted on our servers, kept up to date, and extended when your business needs more.

What people build

Ideas we hear every week

Customer portals

Clients log in to see their jobs, documents, invoices and messages, instead of emailing you for updates.

Booking and scheduling

Online booking with deposits, reminders and a clear day view for you and your team.

Ordering for trade customers

Regular customers reorder in a few taps, with their own prices and order history.

Replacing spreadsheets

The sheet the whole business runs on, turned into a proper tool with users, history and no broken formulas.

Forms that do something

Quotes, applications and intake forms that create the job, the customer and the task automatically.

Something new

A product idea of your own you want to offer to others? Tell us about it. Some of the best ones start there.

Questions about apps

Do I need to know anything technical?

No. Describe what you want the way you would explain it to a colleague. We ask follow-up questions if we need them.

How much does an app cost?

It depends on what it needs to do. We give you a clear quote after the plan, before anything is built. Sending an idea is free.

Who owns what?

Your idea, your brand and your data are yours. We build, host and maintain the software, so it keeps working and keeps up with updates.

How long does it take?

Small tools can be ready in days, bigger systems take weeks. The plan tells you before you decide.

What is Idea Lab?

Idea Lab is part of BonusFlow, our business app. It asks a few simple questions about your idea and turns the answers into a plan we can build from.

Your idea, built and looked after.

Send it now, or open a free workspace and shape it with Idea Lab.