Short answer. Choose a domain that is short, easy to say out loud and easy to spell, ideally your business name. For a UK business, a .co.uk or .uk is a natural choice; add the .com if it is free and you sell beyond the UK.
Good habits
- Say it out loud. If you have to spell it, simplify it.
- Avoid hyphens and numbers where you can.
- Keep it close to your business name so people can guess it.
Before you register
- Check the name is not a trading name or trade mark of someone else.
- Check the matching social media names if they matter to you.
- Consider registering the obvious alternatives, such as .co.uk and .com together.
Questions
Does the domain name affect Google rankings?
Only a little. A clear, trustworthy name helps people click; content and reputation matter far more.
Can I change my domain later?
Yes, with redirects, but it is easier to choose well now.
Updated 9 November 2026 by the BonusHosting team.
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