Short answer. Describe who uses the app, what each of them needs to do, and what is painful about how it works today. Skip the technology. A few honest sentences about the problem are worth more than a long feature list.
The three questions
- Who uses it? Customers, staff, managers, suppliers.
- What do they need to do? Book, order, check, approve, upload.
- What goes wrong today? Missed calls, double typing, lost paperwork.
A short template
- Today we ... and the problem is ...
- I want customers or staff to be able to ...
- It would be a success if ...
What to leave out
- Technical choices. That is our job.
- Every possible feature. Start with what matters most and keep a later list.
Questions
Should I include examples of apps I like?
Yes, if you have them. Say what you like about them.
What if I am not sure it is a good idea?
Send it anyway. An honest no is useful too.
Updated 9 November 2026 by the BonusHosting team.
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